Storytelling Helped Gary Lanham and His Team Stand Out in a Crowded Real Estate Market
There were two main goals Gary wanted to achieve for his storytelling project:
- Create a series of videos that told a compelling story about why the Gary Lanham Group was different than any other real estate firm in South Florida.
- Secondly, do it in a very authentic and non-braggadocious way.
Based on these two main objectives above, I executed the project in 2 phases.