Storytelling Helped Gary Lanham and His Team Stand Out in a Crowded Real Estate Market

 

“I wanted to showcase what our skills are and what we do best without being braggadocious.

It’s a fine line but Jude did a wonderful job of separating our egos and providing a genuine, thoughtful, sophisticated story to our brand.

We are not used car salesmen or like many realtors. We are Professional Realtors and the videos show that.”
”
— Gary Lanham

There were two main goals Gary wanted to achieve for his storytelling project:

  1. Create a series of videos that told a compelling story about why the Gary Lanham Group was different than any other real estate firm in South Florida. 
  2. Secondly, do it in a very authentic and non-braggadocious way. 

Based on these two main objectives above, I executed the project in 2 phases.

Phase 1 - Brand videos that tell the story about the Gary Lanham Group at Coldwell Banker

Phase 2 - Agent Profiles + Testimonial Video

What were the results from this project?