Start with WHY
Every single company on the planet knows WHAT they do.
Most can even explain HOW their service or product is different or better.
But very few people can clearly explain WHY they do what they do. I want to make sure you know your WHY.
I want to make sure you're able to articulate WHY you do the work that you do.
Now, let’s look at a live demonstration of what happens when you Start With Why.
In this next video, you’ll see a singer who is asked to sing “Amazing Grace.” Then he’s asked to sing it a 2nd time, but this time he’s given a WHY.