Thank you for watching the Marketing Content Playbook

 

Here’s a quick recap of what you learned about creating Behind the Scenes content for your brand:

  • Hearing something said 1,000x is not as powerful as seeing once.

  • 3 ways to create Behind the Scenes content for your business:

    • Raw - filming it as it’s happening (not planned)

    • Choreographed - planned content such as a live workshop or live talk

    • Personal - personal activities that may have nothing to do with what you do but it shows who you are as a leader

  • It’s more important to show WHO you are first VS WHAT you do

  • Tell stories that show you being vulnerable

 

During the presentation, I mentioned that you’d be able to watch the full videos of the clips I showed.

This is an opportunity to go deeper and see how I was able to use Behind the Scenes content to craft a powerful, compelling stories.

You’ll find 4 videos below to watch.

I have a private email list where I go in-depth about storytelling, persuasion and personal branding.

Darnyelle Jervey Harmon - Next Level Vision

Stefan Paul Georgi - No Limit Part 1

Darnyelle Jervey Harmon - Next Level Purpose

Ted Rubin - The Dad That Doesn’t Quit

I have a private email list where I go in-depth about storytelling, persuasion and personal branding.