How a Docuseries Helps Darnyelle Jervey Harmon Share Her Unique Story and Message, While Closing Dream Clients
The following is a case study of my work producing a docuseries for Darnyelle Jervey Harmon.
A behind-the-scenes docuseries helped people outside of her community experience Darnyelle in a 3-dimensional way. She continues to leverage the docuseries to bring new people into her $36,000 mastermind.
Darnyelle Jervey Harmon, MBA
Self-made businesswoman with a mission
I didn’t help Darnyelle “make it big.”
When I met her, she was already running a multimillion-dollar consulting firm. She was helping other entrepreneurs scale up their businesses to the six- and seven-figure mark. She’d been featured on Oprah, NBC, and a dozen other major publications. Her business had won numerous awards. She had her own TEDx Talk.
Despite her success, Darnyelle felt something was missing—and she needed to capture that absent element. She was tired of people telling her that she’s “understated.” She was out to prove the doubters wrong.
One of the first things she said to me was, “There are some things you won’t know about me unless you experience me.” Bask in her presence for five minutes, and you’ll know exactly what she means.
Darnyelle is fun, energetic, passionate, and driven. She lives her faith out loud. She has an amazing ability to get people to open up, to feel, and to share. If you’re lucky enough to attend her mastermind or see her on stage, you get to experience this incredible side of Darnyelle.
But you don’t see that side of Darnyelle if all you ever read is that she grew her business by 10,000%. It bothered her that people might choose not to attend one of her events if all they see is her success and think, “That’s her. This is me. There’s no way I can obtain that for myself.”
Darnyelle stands by one simple truth: You need to see and value yourself the way God does. She wanted to share that message.
The world was about to experience all of Darnyelle Jervey Harmon, MBA in a 3-dimensional way.
“If people only ever see the ‘highlight reel’ of your successes, there’s a chance that they talk themselves out of taking action with you, because they see their struggles and hurdles and don’t believe that someone like them could have success like you.”
- Darnyelle Jervey Harmon
Roadmapping Strategy Session
The Dramatic Clarity that led to a $100,000 idea
We kick off your Docuseries with a Roadmapping strategy session. This full day devoted to setting goals and mapping out the story sets the table for everything that comes next.
Roadmapping gives me a clear understanding of your personal brand (Core Values, Beliefs and Stories) and it helps shape the Dramatic Demonstration of Proof™ we’ll capture in the Docuseries.
This process requires a lot of soul searching for some people. Not Darnyelle. She’s very in tune with who she is and what she brings to the table. But even she experienced some revelations... including an idea that enabled her to close $100,000 in new revenue.
Let’s start at the beginning. Darnyelle’s stated financial goal was to grow her business to $10 million within three years. But that was less interesting to me than hearing her “Why” behind achieving that goal.
I’m not interested in the surface reasons you’ve told yourself (e.g., “to make an impact)... I’m interested in the truth that makes you cry when you think about it. The raw, powerful, emotional “Why.”
I pushed Darnyelle on this. I challenged her to dig deeper.
“Jude likes to go deep and be substantive. But it’s sometimes unnerving, to say the things that maybe you haven’t wanted to say… the things you most need to say. What I love about him is that he’s a catalyst that brings that out of me.” - Darnyelle Jervey Harmon
What I learned after this deep exploration is that Darnyelle’s story is one of transformation. First, her own transformation. Her faith, her message, and her business have all evolved and grown since she first launched Incredible One Enterprises. And then the transformation she provides for her clients. The way she touches and changes their lives.
As proof, I showed her 283 client testimonials that already lived on her website. While many of them mentioned ROI and revenue growth, the vast majority included words like “transformational,” “changed my life,” and “gives so much.”
Here was Darnyelle’s purpose in black and white. She’s not chasing money. She’s chasing purpose—and her purpose is to help entrepreneurs experience financial and spiritual abundance.
So I said, these written testimonials are amazing, but they don’t dig deep enough. Why not turn them into video case studies?
That moment was a lightning rod of inspiration for Darnyelle.
“I knew about the transformation my clients were experiencing, but I wasn’t highlighting it. If you looked at my website at that point in time, the thing you would have gotten was that I could help you make more money, not that I could literally change your life.
I believed I was a business coach… it took Roadmapping with Jude to realize that’s one of my skill sets, but it’s not who I am.” - Darnyelle Jervey Harmon
Our Roadmapping concluded with me sending her a physical deliverable. It listed out everything we’d discussed: Her values, beliefs, stories, and a storyboard for the Docuseries to come. But its impact didn’t stop there.
The day after our Roadmapping session, Darnyelle began reaching out to her community. She recorded interviews with ten clients, where they talked about their experiences and her lasting impact. She edited those down into short video case studies and emailed them out to her list.
She emailed out ten of those case studies to her existing client database over thirty days. This led to discovery calls… and after those discovery calls, she wound up closing more than $100,000 in revenue.
“I say all the time, ‘It’s hard to read the label when you’re inside the jar.’ Part of working with Jude is him reading your label. He came up with the idea. I executed on it. That idea alone resulted in 20X ROI.” - Darnyelle Jervey Harmon
Dramatic Demonstration of Proof
Supercharged transparency through a Docuseries
When it came to Darnyelle’s Docuseries, this wasn’t the first time she’d sat in front of a camera to tell her story.
But those early attempts suffered the same problem as the testimonials on her website—they didn’t go deep enough. A rags-to-riches story is good, but it doesn’t pull back the curtain and show us who Darnyelle really is.
To tell that story, we needed to get vulnerable.
See, Darnyelle talks a big game about putting your complete trust in God. But it’s one thing to talk the talk, and another thing entirely to walk the walk. Darnyelle does both.
We see this in Part 1 of her Docuseries, “Next Level Vision.” A scene of her teaching a room full of people is juxtaposed against her desire to start a family. We hear the message… and then we see her living that message out as she prays fervently in the nursery.
There is a level of intimacy that you can’t manufacture when you get to peek “behind the scenes.” As viewers, we’re along for the ride. We experience the jubilation of Darnyelle learning that she’s pregnant. Then we feel the heartbreak of her miscarriage.
Darnyelle has always been transparent with her community, but this was Transparency (with a capital ‘T’) times ten.
More importantly, the story isn’t framed as a pity party. Instead, it’s a testament to the power of her belief and faith. It took tremendous courage to share that intimate secret, and her story is stronger for it.
“I was at a point in my life, my journey, where I knew that the only thing that was ‘missing’ was me being completely transparent and vulnerable with my audience about my journey. Jude’s care for me, my brand and my process gave me the level of comfort I needed to lean into sharing those parts of my story.” - Darnyelle Jervey Harmon
Dramatic Demonstration of Proof™ digs deeper than client testimonials and ROI numbers. It gives your audience a 3-dimensional view into who you are, what you stand for, and the transformational impact that you provide.
Darnyelle’s faith-focused masterminds are utterly unique and wholly integral to who she is. We focus on that, and we illustrate that Unique Mechanism with a Live Illustration of her living that faith.
Meanwhile, her overarching story is about transformation. The Darnyelle we experience in Part 1 is not the same Darnyelle who emerges in Part 5.
We’re privy to her childhood, her private hopes and dreams, her struggles, and—of course—her triumphs. And by the end of the series we see her having this same transformative effect on the people at her live events.
We bear witness to entrepreneurs literally breaking through their barriers, and we see Darnyelle in her element—empowering her community of powerful women to take their businesses to the next level.
“I’ve seen my fair share of nicely edited videos, but nobody weaves a story together like Jude. You hire him when you want your story told through the lens of extreme inspiration.
“Jude’s Docuseries is like a soap opera—it gets you invested and leaves you wanting more. I still get people asking me, ‘Is there going to be another episode?’” - Darnyelle Jervey Harmon
Dramatic Results
The ‘Darnyelle Experience’ captured on film
Darnyelle’s story isn’t a flawless rags-to-riches inspirational piece. Instead, it’s a demonstration of her faith, her process, and her ability to lift up those around her. When you watch her film, you can’t help but be moved and inspired—the public reaction is proof of that.
Within days of an episode’s release, one prospect said, “Darnyelle, I am so moved by your words [and] God’s words. I’m a single mom that started a Credit Repair business with $422 in the bank. Now here I am, 322 clients later. I need a God-driven woman like you to teach me [and] help me grow my business.”
Another client said, “I was already thinking about working with you, but once I saw that video, I knew I needed to just make it happen.”
Just like that, she closed $36,000 with almost no prior interaction.
Do that 27 more times (easily doable within a couple of months) and she’s made a million dollars.
And that’s just the start. A rebrand of Incredible One Enterprises has put a heavier focus on rolling out her Docuseries to a cold audience. More exposure will mean more revenue… but more importantly, it will mean that more people get to experience Darnyelle and hear her unique message.
“This Docuseries is too amazing to be just for me or my community. Other people need to experience it. And you know what else? This isn’t the end of my story. I don’t think it’s the end of our work together either.” - Darnyelle Jervey Harmon
Watch the ‘Next Level Everything’ docuseries
More to come — Currently producing docuseries #2 for Darnyelle
As Darnyelle mentioned, this isn’t the end of our work together.
As of April 2021, we’ve started working on a 2nd docuseries. This time, we’re bringing her client’s stories to life by showing how Darnyelle is helping them MOVE to Millions.
So far, my team and I have traveled to
Wilmington, DE
Cleveland, OH
St. Louis, MO
Baltimore, MD
Atlanta, GA
New Orleans, LA
New York City, NY
All to bring this amazing docuseries to life.
